The multidisciplinary firm, founded in 1997 by partners Joshua Aidlin and David Darling, has completed public, commercial and residential projects in addition to furniture and interior design commissions. Aidlin Darling Design has been honored by the Smithsonian’s Cooper-Hewitt, National Design Museum in 2010 as a Finalist in the Interior Design category of the National Design Awards. The Awards Gala will be held on October 14, 2010, in New York City, in conjunction with National Design Week.

Levi Strauss & Co. recently sponsored the Care to Air Design Challenge, seeking “the world’s most innovative, covetable, and sustainable air-drying solution for clothing.” Levi’s awarded $10,000 in prize money on August 16 at the temporary Levi’s Workshop on Valencia Street in San Francisco’s Mission district.

We’re pleased that our work has been selected for PRINT’s 2010 Regional Design Annual, a comprehensive survey of graphic design in the United States. Three of our recent projects will be included in the December 2010 issue alongside other winning entries.

Tipping Point Community premiered a film that was co-created with Elixir at their annual benefit May 6th. The event succeeded in raising $6 million in one evening—100% of which goes directly to 26 of the best organizations serving Bay Area individuals and families in need.

Jennifer Jerde, Elixir’s Founder and Creative Director, was honored to be one of seven judges of Exhibitor Magazine’s 24th Annual Exhibit Design Awards. Winners were announced in the May issue of the magazine and recently published online.

NFWF was established by Congress in 1984 to preserve and restore our nation’s native wildlife species and habitats. The Foundation directs public conservation dollars to the most pressing environmental needs and matches those funds with private contributions. Since its inception, NFWF has awarded over 10,800 grants to more than 3,700 organizations in the US and abroad and leveraged—with its partners—more than $635 million into over $1.5 billion for conservation. For the second year in a row, Washington DC-based National Fish & Wildlife Foundation retained Elixir to design an invitation, event mark and event collateral for its Bay Area fundraiser.

About the book, author and The Dieline Editor Andrew Gibbs says “Great packaging adds more than just monetary value to a product—it adds emotional value. It has the power to directly trigger the emotions of the consumer, and is what makes someone fall in love with a product, or even hate it. It’s that emotional connection that makes a design a success.”

Elixir was honored to design the invitation and event collateral for this year’s benefit. The oversize matchbook design includes relevant event information and a temporary tattoo.

“Elixir’s North Star process helped us unearth our gems and bring them out into our materials. They were great at helping us get to an unexpected place, what I call ‘the aha factor.'” – Barbara Close, Founder & CEO of Naturopathica

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, seasonal décor and packaging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all holiday merchandise and had very strong participation among franchisees.