Harmony at holiday for The Coffee Bean & Tea Leaf

We had the pleasure of working with this Los Angeles-based coffee chain to develop their ’09 holiday promotion. The Coffee Bean & Tea Leaf—with 750+ locations in 22 countries—desired a comprehensive visual language to transform their stores during the holiday season and be cost-effective for franchisees to implement.

By the time all was said and done, Elixir had designed icons, cups, java jackets, menu boards, gift cards, hang tags, gift bags, seasonal décor and packaging for 36 retail skus. We’re proud to report that The Coffee Bean & Tea Leaf sold through all holiday merchandise and had very strong participation among franchisees.