Square card with the words: End Poverty

The Benefit of Spray Painting For Tipping Point

Say it AND spray it – graffiti for a cause.

by Jennifer Jerde

It was an honor for us once again to help create the visual language for the annual Tipping Point Benefit, taking place tonight. We look forward to seeing this wonderful organization raise even more in one evening than last year’s $8.5 million to fight poverty in the San Francisco Bay Area. For this year’s materials, bold typography, street sign references, and construction orange convey a strong take-action message for building a better Bay Area for all.

We spent a rainy San Francisco weekend spray painting close to 2000 invitations, resulting in some pretty great Cheetos fingers!