To herald the grand opening of its new building in June 2008, the Contemporary Jewish Museum planned a progression of events for supporters at various levels. Elixir developed a system of nesting invitations that mailed in a single envelope. Major donors received the full set.
The new building marries an early 20th-century San Francisco landmark to a contemporary steel-clad jewel. Architectural features inform the invitation package– from the blueprint used for the save-the-date to photographic perspectives on the actual invitations. The pairing of classic layout with modern typography echoes architect Daniel Libeskind’s stylistic synergy.