Photographer and long-time Elixir collaborator John Dolan visited the farm multiple times to capture the farm, products, and team in various seasons.
For the site’s homepage, food stylist Laura Kinsey Dolph worked with John to capture a broader array of Youngs Farm’s offerings.
To add a little texture, we created hand-drawn maps illustrating what the area has to offer for visitors, as well as a map detailing the property, as many visitors don’t realize how extensive Youngs Farm really is (it includes multiple greenhouses, a bakery, kitchen, and more). We also populated the site with small details like custom iconography and small illustrations tucked in a few corners.
We loved the type on the carved wooden sign at the entrance to the farm, and vectorized it to create an updated (yet actually original) logotype.
