The logotype is based on William Hood’s signature, giving the brand an elegant yet hand-crafted feel that aligns with the careful attention the firm gives to each one of its clients.
William Hood & Company
William Hood & Company is a boutique investment bank specializing in mergers and acquisitions within the health and wellness industry. Started in 2016, they have negotiated deals for brands like Liquid I.V., Olly vitamins, and Well People makeup, and are considered thought-leaders in the field.
In 2022, they approached Elixir to work on aligning their brand presence with the caliber of work they were doing. We crafted an elegant new logo and refreshed website that communicated the sophistication of William Hood & Company’s work, and felt more visually aligned with the health, beauty, and wellness industry.
