Sometimes, when a successful brand wants to expand into different product categories, trademark and brand conflicts arise. The name McEvoy is already trademarked by a (wonderful) beauty brand so the client chose the name “80 Acres.”
If a brand’s name and look are out of alignment with a given strategy, something has to give. 80 Acres body lotions were seen to be a homespun artisanal gift. The perceived value of the product needed to be elevated. The expanded line was relaunched under the name “Ode.”
