To conserve space, we took the old logo and redrew it on a straight line. We also created a secondary mark (seen on side of package) that was raised out of the sides of the rectangular bottles, referencing old apothecary bottles. We obtained images from the University and Jepson Herbaria at UC Berkeley, which houses two voluminous collections of pressed plants.
PACKAGING
The imagery on each package presents a detail from an actual botanical, representing a key ingredient. Custom-molded rectangular bottles, made with eco-responsible material, speak to the tradition of apothecary.
Before
