March

March

MarchSF is a truly glorious kitchen store in San Francisco. Owner Sam Hamilton commissioned Elixir to translate her immaculate aesthetic into a digital experience. We harnessed an e-commerce template and then sweat the details. Heavily finessed typography and ample white space result in a site that conveys the beauty and sophistication of the store.

Images created by photographer Kelly Ishikawa and stylist Rod Hipskind (with whom we’ve had the pleasure of working/collaborating on assorted/various catalogs and collateral) capture/convey the quality and beauty of the store’s products.

March’s minimalist kitchen work tables warranted a piece of collateral that embodies quality.

Harnessing a Shopify website template, quality came through photography and heavily finessed typography.