Jane The Bakery

A case could be made that a city is only as good as its coffeehouses; no wonder San Francisco is world class. We were quite excited when one of our favorite local clients, Amanda Michael, informed us she was opening a “punk-rock tea house” named after her daughter: Jane. We developed a whimsical and gritty identity system, carrying black flags and decorative gothic elements that complimented the high contrast interiors.

As a studio, we present clients with 3+ approaches, and in this case, the client wanted to run with a handful of the directions initially presented, embracing multiple gritty logos as part of her identity system.