$1000 a month can sound like a lot, but we wanted to illustrate how quickly small necessities can add up within a family’s budget, so we literally drew them out.
To remind people that this pilot is ultimately about families with children, we created the illustrations in a whimsical style to convey a sense of optimism and hopefulness. To illustrate individual stories, we wove illustration in with POV-style photographs, which worked to both protect participants’ privacy, but also kept imagery from feeling cliché or expected.
To launch the project, we created a series of emails and social posts, and worked with our collaborator Matchstick Communications on an accompanying short film.
