Golden Star Tea Co. approached Elixir with an innovative product vision that would redefine how non-alcoholic beverages and teas are perceived and experienced by high-end consumers. The team at Golden Star had taken years to develop the first-ever sparkling floral tea, tasting and testing many teas and refining their fermentation process. The result is an organic infusion that mimics the mouth-feel of champagne—without the alcohol. Through the packaging design, Elixir helped to blend tea’s rich history with sophisticated positioning as an ultra-premium alternative to fine still and sparkling wines.
