As part of its campaign, the Gladstone development team needed an engaging printed case statement. Rather than create a potentially dry multi-page document, Elixir proposed a unique dimensional format that put the potential Gladstone building expansion front and center. The piece shared high-level messaging and goals while directing the audience online for more in-depth and updatable information.
The accompanying website elaborates on the printed case statement, outlining the importance of this moment in time and the potential breakthroughs waiting to be unlocked at Gladstone. The experience is designed as a scrolling narrative — something between a website and a film — where users can navigate freely, or be guided through the storytelling as it walks through the chapters.
For the landing page, we partnered with photographer Henrik Kam to shoot drone footage of the space, giving people a peek into the activity going on in the many labs.
The website expands upon each of the four funding priorities: 1) building and staff expansion, 2) funding high-risk/high-reward research, 3) the potential of AI and getting the faculty the technology they need, and 4) translational programs (drug development that brings us one step further towards cures).
It was also important that the website make the case for Why Gladstone?
And while there are many things that could be said, we worked to visualize Gladstone’s outsize impact for its size, its collaborative environment, and willingness to take on high-risk/high-reward challenges.
Lastly, the website also houses a short film, featuring interviews with scientists and donors, for which we created some accompanying animations.
View the full film here.