Alder

Alder began as an innovative teacher training program for charter schools and has scaled their model into a full-scale graduate school of education. Elixir’s collaboration with this inspiring team of educators started in earnest a year before launch. Its leaders wanted a name, messaging, and brand identity that would position the brand and its unique model apart from other graduate schools in education.

Alder’s CEO often speaks to the Fibonacci concept of replicating impact at progressively larger scale Elixir created a fractal-based logo which expanded into all manner of collateral: website, print material, and a variety of swag.