On an ongoing basis, Elixir’s work for AFC includes thematic invitations, programs, and collateral for bicoastal fundraising events and the annual summit. The visual language of these events vary from year to year, but connect to the client’s cause through consistant references to childhood, education, and fighting for progress.
American Federation for Children
The American Federation for Children (AFC) is a national advocacy group promoting school choice for parents. This cause is ardently bipartisan—and highly nuanced. If you are concerned about education reform in this country, American Federation for Children are folks to pay attention to. The movement’s momentum is increasing, but too many children’s futures are still dependent on their parents’ ZIP Codes. The entire Elixir team has worked on this project over the years, starting with strategy. We clarified the messaging and developed a new brand visual language, evolved from the previous identity.
