This firm of international architectural pioneers was among the first “experiential architects,” focusing on how people experience a place rather than on buildings as objects.
Elixir has worked with The Jerde Partnership since 1996, when we redid the firm’s identity materials to leverage what founder Jon Jerde casually referred to as “Placemaking.” The term was gradually appropriated by others until it had become an industry standard.
In 2002, Elixir developed a brand strategy for The Jerde Partnership, targeting developers. By 2008, in honor of their 30th anniversary, the firm wanted to refresh their capabilities book, specifically addressing the perceived liability of a single design office. Elixir’s solution presents the “liability” as a strength, intimately portraying “the magic made possible when so much creativity and experience reside under one roof.”