The right ideas, executed the right way, will set you apart. To this end, your communications should be made for you and nobody else.
Thanks to – or, maybe no thanks to – the computer and ever more sophisticated software, our world is “designed.” Almost anything can look pretty good or pretty bad pretty easily. The problem is that most of it looks the same. And we can think of only one thing more wasteful than looking generic: spending a lot of time and money executing on the wrong idea.
Elixir is known for unexpected, beautifully executed cohesive communications. The strategy underpinning them is invisible, as it should be. Our work falls into two main categories: planning (also known as “strategy”– which really just means “what we are going to do”) and execution.
Planning: Our “North Star” process encompasses positioning and value propositions, providing the basis for mission and vision statements, elevator pitches, and communication strategies.
Execution: Our design expertise includes messaging for and design of corporate identity (logotypes, proprietary brand visual guidelines) and a broad range of marketing communications: brochures, reports and event collateral; packaging; direct mail, including catalogs; interactive experiences, including web/mobile sites and social media initiatives.