They have already done the hard part – creating something of value – but felt they weren’t communicating it as well as they could.
Their brands deserve the loyalty of audiences who perceive them not as commodities but as something special. If this sounds like you, you’re likely to profit from working with us.
We typically work with small- and medium-sized organizations. We don’t rule out larger enterprises, but we’ve learned that collaborating directly with the top layer of decision makers – the founder, the CEO, the President, or trusted marketing team – enables us to deliver the best return on investment. (We intend to pay for ourselves and then some.) As one of our writers maintains, “Courage does not flow uphill.”
If you expect a lot from design and designers, and you want the “visual and verbal evidence” to be as good as what you have to offer, then you are likely to be happy working with us.
“I am responsible for the process we use to create messaging at Adobe, in other words, how we translate research insights into a communication foundation, as the basis for high-level messaging. Elixir’s work for us has been extremely insightful. They are rigorous about the essence, and this enables them to distill value propositions that are differentiated – which is a must, but not a given – and compelling, which is rare.”
— Julie McEntee, Director Market Intelligence, Worldwide Research & Planning, Adobe Systems
“I have worked with Elixir over an extended period of time – nearly seventeen years. The word that comes to mind regarding Elixir is ‘exceptional,’ which is a testament to their acuity in two difficult areas to master in design: brand strategy / message AND the aesthetics of how this is done. The people at Elixir have proven a rare ability to master both of these things and always keep them connected.
The Elixir team will go to any length to create a beautiful design that sends a clear brand message. Elixir has helped provide our customers with a connection to Athleta and prAna—logically, visually and emotionally. Many agencies claim a team approach. Elixir lives a team approach and you can feel it when you are in their offices.”
— Scott Kerslake, CEO, prAna; Founder & Former CEO, Athleta
“The first thing I noticed about Elixir is how much time they take to ask questions to understand our brand. Elixir does not take the easy way, they don’t look for shortcuts. From the very first presentation, we knew we had made the right choice. They are so passionate about our products that the work feels seamless, like they are part of our company. They helped keep our goals both realistic and ambitious. They are always on time, and everything they touch looks 50 times better than the original. They are worth every penny.”
— Anthony Mazzei, Founder & CEO, HLASKA
“Elixir is great for an emerging brand. They studied the ideas people have about the company – what’s out there with the public, the retailers, the press, and what’s inside the visionary’s head. They combined these perceptions and our product philosophy into a purposeful visual and verbal strategy to increase sales and build our brand consistently. The process itself wasn’t a surprise – but it was a surprise to see a bunch of highly creative people be so logical.”
— Taryn Rose, MD, Founder & Former CEO, Taryn Rose International
“Over the past several years, Elixir has helped Sundance evolve our core books incrementally. Elixir has also created other specialty books for us, and their approach to research continues to impress me. They blend analytics, impressions, and best practices, and only then move on to creative and graphic differentiation.
Elixir always gives us a healthy range of real choices, not variations on a theme. With Elixir, adherence to budget, deadlines, and quality work doesn’t preclude soulfulness. Elixir welcomes friendship and connectedness, and this enriches the relationship and the work.”
— Stephen Gordon, Former CEO, Sundance Catalog Co.
“Elixir was integral in propelling us forward, both creatively and as a profitable business. It is unusual to work with a company that combines such creative talent with an ability to respect and guide all of the business objectives that we – and I suspect most companies – internally keep quite separate from the creative department. Elixir integrated the creative and made the catalog an embodiment of Sundance.”
— Shauna Redford, Former Executive Director, Sundance Catalog Co.